Set up Google Analytics for the webshop version 2

Set up Google Analytics for the webshop version 2

InfoTo improve usability, we have revised the navigation structure, which will be published soon. As part of this update, some terms have been adjusted and navigation items reorganized. This entry already uses the updated navigation structure and new design. For more information about the new navigation, please refer to this overview.

What
Google Analytics allows you to see how visitors use your webshop. Google Analytics shows, for example, where visitors come from, which pages they look at and how often something is purchased. This makes it easier to decide what you should improve in the webshop or do differently in marketing.

Where
Google Analytics: Create a property.
Admin: Webshop & App > Webshop settings > Tracking > Google Analytics Property ID.


1. Set up Google Analytics

1. Open https://analytics.google.com/analytics/web/ and log in with your Google account.
2. Create a new property in your Analytics account. 
  1. If you first see an overview page, click on "Admin" at the bottom (1 marked in the screenshot), then on "Create" (2).
  2. If you do not yet have an account, first select "Account" (2).
  3. If you already have an account, select "Property" (2).




3. Then you have the option of creating a new property.
  1. Enter a name of your choice under "Property name", e.g. "My webshop". This name will later be visible in your Analytics account and will help you to distinguish between different properties.
  2. Under "Reporting time zone", click on the drop-down menu and select your time zone, e.g. "Netherlands".
  3. Under "Currency", also open the drop-down menu and select your currency, e.g. "Euro".
  4. Then click on "Next".




4. Now enter the "Business details".
  1. Under "Industry category", select the option "Food & Drink".
  2. Under "Business size", select the category that best represents your business.
  3. Then click on "Next".




5. Define your "Business objectives".
  1. First select "Drive sales".
  2. Then also activate the option "Understand web and/or app traffic".
  3. You can add as many options as you like. 
  4. Click on "Create" to continue.




6. If the Google Analytics Terms of Service Agreement are now displayed, you can change the language at the top.
  1. Then go down and check the box "I also accept the Data Processing Terms as required by GDPR".
  2. Click on "I accept".




7. Now select under "Data collection" the platform "Web".




8. The "Set up data stream" window now opens.
  1. Enter your webshop URL under "Website URL", e.g. "www.mytestwebshop.sides-shop.com". 
  2. Enter a name under "Stream name", e.g. "My test webshop", so that you can easily recognize later in the Analytics account to which platform the stream belongs. The name is only visible to you and has no effect on data collection.
  3. Then click on "Create & continue".




9. The "Set up a Google tag" window will now open automatically.
  1. You can close the window by clicking on the "X" for "Close screen window" at the top left.




10. Copy the "Measurement ID" by clicking the "copy icon". You will insert this ID in the next step in the admin area of your webshop.






2. Insert Google Analytics Property ID in the admin

1. Open the admin area in a new tab, e.g. https://YOURADMIN.simplyadmin.de
2. Log in there with your access data.




3. Go to "Webshop & App" in the menu, then to "Webshop settings".

       


4. Select the option "Webshop version 2", this will display further setting options for the webshop version 2. 




5. Go to the "Tracking" section.
  1. Paste the previously copied ID into "Google Analytics Property ID". To do this, you can either use the key combination [CTRL] + [V] to paste, or click in the field, then right-click and select "Paste".
  2. Then check the box "Consent to use Google Analytics" in the "Google privacy consent" section.
  3. Click on "Save for test shop".




6. Click on "Apply to LIVE shop" to finish.




7. A pop-up window will appear to confirm that the changes should be applied to the LIVE shop.
  1. To continue, type go live into the field.
  2. Then click on "Apply".




8. The tracking ID will now be transmitted to the webshop, and tracking will be used for all users who agree to the Analytics cookie when the webshop is loaded. 






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